Running a holistic wellbeing business comes from the heart. It often begins with a desire to help others, to hold space for healing, and to share practices that have brought peace or transformation in your own life. Alongside the passion and purpose, there’s often the quieter challenge of how to let people know what you …
Running a holistic wellbeing business comes from the heart. It often begins with a desire to help others, to hold space for healing, and to share practices that have brought peace or transformation in your own life.
Alongside the passion and purpose, there’s often the quieter challenge of how to let people know what you do…and how to invite them in.
If you’ve ever felt unsure about how to promote your work, you are not alone. Many of us in the wellness world feel more comfortable supporting others than we do speaking about ourselves.
Here are a few top tips to help you share your offerings with more ease and authenticity:
Start with your why
People connect with stories. They want to know not just what you do, but why you do it. What brought you to this work? What do you hope others might feel, learn or release through working with you?
Sharing small pieces of your journey, in your social posts, your website or even in conversation, helps people feel connected and seen. It builds trust. And trust is at the heart of all healing work.
You don’t need to overshare or make things dramatic. Simply speak from a place of truth. That is always enough.
Let your space support your story
The environment in which you practise can either add to or detract from the experience you’re offering. It is more than just a backdrop – it becomes part of the story people associate with your work.
Choosing a space that feels calm, safe and welcoming allows your clients or attendees to soften the moment they arrive. If you’re running a class, a workshop, or a one-to-one treatment, the setting should echo the energy you wish to create.
That’s something we hold close here at Willow Wellbeing. The peaceful surroundings, the natural light, the connection to the forest just outside, these things gently support the work that happens inside.
And for therapists or facilitators looking for a venue that reflects the care they put into their sessions, it can make all the difference.
Focus on connection, not selling
Marketing does not need to feel loud or pushy. It can be as simple as letting people know you’re here, that your door is open, and that there’s space for them if and when they need it.
Rather than trying to “convince” people, think about how you can invite them into a conversation. Ask questions. Share reflections. Celebrate the small moments.
Consistency and honesty build much more connection than polished sales talk ever could.
Word of mouth still matters
In a world full of algorithms and ads, never underestimate the power of a kind word shared by someone who’s experienced your work. Encourage your clients to leave testimonials or simply share their experience with others.
Having a nurturing, professional space to welcome them into helps too. When someone leaves a session feeling held and cared for, they naturally want to tell others.
Show up regularly, not perfectly
Many therapists worry about how often they should post on social media or update their website. The truth is, it’s not about being perfect – it’s about being present.
Sharing a photo of your space, a kind word, or a reflection from your day once or twice a week is enough to keep the connection going.
People don’t expect flawless graphics or daily updates. They just want to know you’re still there and that your work is active and available.
Surround yourself with support
Whether you’re just starting out or growing your existing practice, having a supportive environment around you can make the path feel less lonely.
That might mean connecting with other therapists, hiring a space that reflects your values, or taking part in wellbeing events where you can meet like-minded people.
At Willow Wellbeing, we’ve seen first-hand how meaningful those connections can be.
Our spaces are available to hire for workshops, treatments, events and retreats, and over the years we’ve watched beautiful collaborations and communities grow here.
If you are looking for a space that supports both your work and your wellbeing, you are very welcome to get in touch.
Create moments of real-life connection
While an online presence is important, there is still something deeply powerful about connecting with people in person. Consider offering a taster session, an open day, or a short talk at a local event.
These introductions give people a chance to meet you and get a feel for your energy before committing to a full session.
Often, it’s those face-to-face moments, quiet chats over tea or a shared breath in a calming space, that build the deepest trust.
Be clear, but kind, with your boundaries
As practitioners, it’s easy to give and give, especially when we care so deeply about helping others. But being clear about your hours, your availability and your booking process is part of holding a safe space, both for you and for your clients.
Having clear, kind boundaries also helps people feel more confident about reaching out. It shows that you are grounded and professional, which in turn makes your offerings more approachable and trustworthy.
Let your work evolve naturally
You do not need to have every detail figured out from the start. It’s okay for your offerings to change as you do. You might find that your focus shifts, that your schedule needs to adapt, or that a certain therapy or class no longer feels aligned.
Allowing yourself the freedom to adjust your path is not a failure, it is a reflection of your growth. And often, your community will appreciate your honesty and openness more than you realise.
Trust your pace
There is no one right way to build or promote a wellness business. Some seasons are full of energy and expansion. Others are for rest, reflection and realignment.
The most important thing is to trust your pace, stay connected to your purpose, and know that there is always space for your work when it comes from the heart.
And if you ever need a quiet place to root, to share, or to simply breathe – Willow Wellbeing is here.
